The Spill Teem
The Spill Teem aimed to elevate the visibility and strategic impact of its “HUMAN. 2024” event series by improving event planning, marketing efficiency, and audience engagement through data-driven approaches.
The What
Planned and executed five conferences and networking events, engaging over 300 participants
Performed market analysis of competing events, research on the influence of color on consumer perception, and delivered strategic recommendations to the CEO
Used Tableau to visualize attendance trends, identifying key drivers like speaker popularity and timing
Created five SOPs for event operations and optimized SEO across Instagram and LinkedIn using targeted keyword research
The How
Increased event engagement by 20% through improved competitive positioning
Enabled targeted marketing adjustments based on attendance insights
Boosted event visibility by 30% through SEO optimization and platform-specific strategies
The Impact
