HANSWERKS Art Garage
Project 1: WeChat Mini Program for Classic Car Restoration
HANSWERKS sought to boost client transparency and member engagement by launching a WeChat Mini Program for tracking classic car restorations and streamlining user interaction.
The What
Supported product management by contributing to the product backlog, tracking performance, and refining the roadmap
Analyzed 50+ user reviews to identify UX pain points and implemented a timeline feature for real-time project tracking
Applied design thinking and use case analysis to optimize functionality and enhance user satisfaction
The How
Improved customer transparency and engagement through the timeline feature
Generated actionable insights from user testing, leading to a refined product experience and stronger client retention
The Impact
Project 2: Go-to-Market Strategies for Promoting Classic Car Culture
Led digital strategy and managed brand presence on Xiaohongshu, WeChat, Douyin, YouTube, and Autohome Forum
Created and promoted 20+ restoration video campaigns with engaging storytelling and visual production
Managed a classic car KOL, optimizing performance through content strategy and data analytics
Aimed to reimagine car culture by positioning classic car restorations as lifestyle icons and expanding digital presence across Chinese and global platforms.
The What
The How
Achieved a 40% increase in brand growth and digital visibility
Each video campaign garnered over 80,000 views, significantly boosting audience interaction
Grew social engagement by 6,000 and added 3,000 new followers through effective KOL management
The Impact
