Storyblocks
Storyblocks is a leading stock-media subscription platform empowering creators to produce high-quality video content. As a Product Marketing Intern, I focused on data-driven product marketing. My role combined project management, quantitative analysis, competitive intelligence, and GTM planning to strengthen product messaging and support the release of new AI features.
The What
User Data Analysis: Queried and cleaned data from over 78,000 user profiles using SQL and Python to segment audiences and measure engagement metrics. I applied statistical testing to identify messaging patterns correlated with higher open and click-through rates, then translated those findings into actionable recommendations for email campaigns and sales enablement materials.
Competitor Intelligence System: Designed and implemented an automated competitor-tracking workflow by integrating Gong and Owler APIs. I built scripts to pull call transcripts, market announcements, and pricing updates for more than ten competitors, storing them in a centralized database and generating weekly insights decks. These decks highlighted feature gaps and market shifts for the Product and Go-to-Market (GTM) teams.
Product Launch Preparation: Collaborated with product managers and marketing leads to create market briefs, messaging frameworks, and launch timelines for AI Voiceover and Video Editing tools. I produced sample creative assets and ensured cross-functional alignment so that both features were ready for a smooth, on-time release.
The How
Drove a ~10% lift in email open rates by enabling more targeted, evidence-based messaging.
Equipped Product and GTM teams with a live competitive-intelligence dashboard and insights deck that guided roadmap prioritization and feature differentiation.
Supported the successful on-schedule launch of AI Voiceover and Video Editing tools, improving Storyblocks’ positioning in the fast-evolving creative-AI market.